A sports asset manager
Invested in sport. Measured in results.
We invest our own and third-party capital across club ownership, lending and sports real estate, powered by FanGrowth SI, our AI CRM.
Who we are
An asset manager for the sports economy.
Meridian Sports Capital manages capital for investors across the assets sport runs on. We build the places where sport happens, fund the teams and projects behind it and take an active role in the clubs we back. Our thesis is underpinned by sports science and longevity: healthier athletes, longer careers and fans who stay. We create value across three verticals: media, development and performance.
What we do
It starts with the fan.
Every business in the group rests on the same foundation: knowing the fan. FanGrowth SI shows where the revenue is and proves the cash behind it. Lending funds it, ownership grows it and real estate capital builds it into lasting places.
Real estate capital
Club and team ownership
Lending
FanGrowth SI
Real estate capital
Capital for the places where sport happens: venues, performance centres and the residential and hospitality that grows up around them.
Club and team ownership
Active stakes in teams, clubs and sports properties across different sports, with board representation and a hands-on role in how they grow.
Lending
Private credit for the sports economy, structured around real assets and contracted revenue, and run as a separate entity with its own credit process.
FanGrowth SI
The group's wholly owned sports CRM and AI company. It shows what every team earns from its fans today and what it could earn, and reconciles that revenue through to cash. The same evidence underwrites our lending and informs every decision above it.
More about FanGrowth SIAI CRM with financial intelligence.
Our technology
FanGrowth SI plugs into the app, ticketing, CRM, e-commerce and messaging a team already runs. For every fan it decides who to reach, with which offer and at which moment, then proves each result against a control group. On the finance side it reconciles order to cash, forecasts collections and produces the evidence lenders need.
- 01ConnectLinks to the systems a team already uses. Nothing changes for fans.
- 02DecidePicks the right fan, offer and moment, learning across the whole network.
- 03ApproveThe team reviews and approves every campaign before anything goes out.
- 04MeasureEvery result is tested against a control group and counted as net revenue.
Our approach
Each business makes the others stronger.
Teams at the centre
Our stakes give us a seat at the table and a first view of what each team and property needs.
Assets around the venue
Real estate turns event days into year-round revenue around each venue.
Capital where it's needed
Lending funds what banks find hard to price, backed by revenue evidence from FanGrowth SI.
Growth that's measured
FanGrowth SI shows what each club earns from its fans today, what it could earn, and proves every result.
Investors and partners
Due diligence in one place.
Corporate records, financials, contracts and pipeline for every part of the group are kept in a secure data room. Access is by invitation, after a signed NDA.
- 01Request access. Tell us which part of the group you are reviewing.
- 02Sign the NDA. We send it for e-signature.
- 03Review the data room. You see the sections relevant to you.
- 04Ask questions. Speak directly with the people running each business.
- 01Corporate and group structure
- 02FanGrowth SI (sports CRM and AI)
- 03Lending
- 04Club and team ownership
- 05Real estate capital
- 06Financials and projections
- 07Legal, compliance and KYC
Get in touch
Ready to move?
Whether you're an investor, a club looking for a partner, or a team that wants to see what FanGrowth SI can do — we'd like to hear from you.